How can we make it easier for consumers to choose healthy and sustainable food?
🥬 Complementary approaches to behaviour change.
In this symposium, EUFIC and guests will present recent research on how food labels, dietary recommendations, nudges, and digital tools can help direct consumers towards healthier and more sustainable food choices. We will explain how consumer preferences, profiles, and barriers, and how they can influence which strategies are most appropriate in which contexts.
The talk will address question such as: How do we drive changes in food behavior when there is a general lack of knowledge on consumer behavior and consumers are often unwilling to change ?